Solstice Sunglasses overhauls its SEO strategy

The sunglasses retailer redesigned and recoded its ecommerce site to double down on SEO. Since the relaunch, its overall web traffic increased 66%, traffic from organic search increased 10 percentage points and transactions from consumers who came to the site via organic search increased 106% year over year.
It’s Google’s world, and we’re just living in it.

That’s what Vincent Totino, senior manager of search engine optimization and marketing at Solstice Sunglasses, says when it comes to ensuring an ecommerce site is ranked in Google search results.

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