Roundup: Merkle acquires Ugam

Performance marketing company Merkle, owned by Dentsu Aegis Network, acquired a majority stake in data and analytics company Ugam for an undisclosed amount.

Co-founder and CEO Sunil Mirani will continue to lead Ugam, however, Ugam will be renamed to Ugam, a Merkle Company. Mirani will report to Craig Dempster, president of Merkle Americas. Ugam’s analytics and digital solutions include retail analytics, survey analytics, technology implementation, data engineering and digital product content solutions.

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